branding – finance
In August 2017, Vantiv and Worldpay, announced a $10.4bn merger creating the world’s largest payments processor and becoming a Fortune 500 company. Our partners MBLM in New York worked with Worldpay to develop a strategic brand platform, promise and tagline – Advancing the ways the world pays. Concurrently, a brand architecture framework was developed to streamline and rationalise the product offerings. Once the new logo had been created MBLM invited us to work with them to design the visual identity system and establish the new look and feel. Working closely with the client’s marketing and communications teams in the US and UK, we created the assets, templates, a proprietary typeface, image and icon libraries. In support of bringing the newly merged companies together, we helped create specific components for the internal values and brand launch. This included digital and print communications as well as environmental applications. The launch has been a great success, presenting an engaging, unified outlook to their colleagues, customers, company, and communities.