branding – education
To celebrate 100 years since it was founded, Tallinn Technological University (Tallinna Tehnikaülikooli) asked us to review and refresh their brand identity to take them into their second century. Despite their distinguished record for innovation including: early computer research, the development of Skype technology, and the code behind E-Estonia – the university has struggled to build a reputation beyond its national borders. A fresh brand strategy was created by our friends at Hensley Partners, positioned around the idea of leading Estonia and the world into a sustainable digital future. Working alongside the Rector, it was agreed to shorten the name to TalTech, to resonate internationally as well as with the younger generation. We decided to place the bold new name at the centre of our designs, creating a two line logotype that sits over or is filled with imagery. We enhanced the historic cherry red with a bolder colour palette and created a design framework that balances flexibility with consistency to enable the local agencies and inhouse designers to implement the new identity across a myriad of applications. The new brand identity was launched on 17th September and has drawn much favourable comment from the University’s community and Estonian press.