branding — tech
The idea behind Placer is to democratise work experience to ensure a more diverse range of students have access to these vital opportunities. Using the latest matchmaking technology, through employer dashboards and student screens, Placer connects employers offering quality opportunities with students. As Tinder does for dating – the Placer mobile app allows students to swipe left or right in search of their perfect work experience match. With input from a small group of potential candidates we created the name and then developed the brand identity based on a location pin placed into relevant imagery. We worked alongside the technology team to create a coherent messages and style across the range of digital applications, designing the explainer animation and creating social media content along the way.