branding – tech
Microsoft identity and digital security experts Oxford Computer Group approached us with their own identity crises. Their former colleagues and namesake in the US were causing confusion within the market. The business enables customers to access their data securely, providing protection while enabling people to work at home, at work or indeed anywhere – a third space. We created the name and descriptor: the control to liberate, bringing the new brand to life through a new logo and supporting design framework. The square brackets from the logo expand and contract across the visual identity to frame elements within photography and word play, suggesting the idea of security anywhere.