![](https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_Photoshoot-2-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_Photoshoot-2-3200x1540.jpg 3200w, https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_Photoshoot-2-800x385.jpg 800w)
Branding — Healthcare
PPP Taking Care
AXA PPP asked us to create a brand identity for their newly formed business PPP Taking Care. The new setup sells a range of products and services including alarm pendants aimed at older people to enable them to remain living independently. We wanted to celebrate age by putting black and white portraits at the heart of the new identity, so brought in Karsten Thormaehlen – known for his portraits of centenarians – to photograph our over 75 year old subjects. Take a look behind the scenes of the photoshoot.
The new logo uses hands as a motif to suggest how PPP Taking Care helps those who need a little extra support. The secondary read of a fingerprint implies the easy touch-of-a-button nature of the services.
![full-width_PPP TC_IMG_7872](https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_IMG_7872-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_IMG_7872-800x385.jpg 800w, https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_IMG_7872.jpg 3200w)
![full-width_PPP TC_IMG_7872](https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_IMG_7872-1-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_IMG_7872-1-800x385.jpg 800w, https://landco.studio/wp-content/uploads/2017/08/full-width_PPP-TC_IMG_7872-1.jpg 3200w)
![PPP_Jenny](https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Photoshoot-1-530x520.jpg 530w, https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Photoshoot-1.jpg 1060w)
![PPP Behind the scenes](https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Behind-the-scenes_Jean-530x520.jpg 530w, https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Behind-the-scenes_Jean.jpg 1060w)
![PPP_Bruce](https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Photoshoot_Bruce-530x520.jpg 530w, https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Photoshoot_Bruce.jpg 1060w)
![PPP Behind the scenes](https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Behind-the-scenes_Karsten1-530x520.jpg 530w, https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Behind-the-scenes_Karsten1.jpg 1060w)
![PPP_Wendy](https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Photoshoot_Wendy-530x520.jpg 530w, https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Photoshoot_Wendy.jpg 1060w)
![PPP_Make-up](https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Behind-the-scenes_Makeup-530x520.jpg 530w, https://landco.studio/wp-content/uploads/2017/08/thirds_PPP-TC_Behind-the-scenes_Makeup.jpg 1060w)
![PPP TC_Leaflets](https://landco.studio/wp-content/uploads/2017/12/full-width_PPP-TC_IMG_7872-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2017/12/full-width_PPP-TC_IMG_7872-800x385.jpg 800w, https://landco.studio/wp-content/uploads/2017/12/full-width_PPP-TC_IMG_7872.jpg 3200w)
![PPP Brand Guidelines](https://landco.studio/wp-content/uploads/2017/12/ppp-brand-guidelines-full-width-1-1600x770.png 1600w, https://landco.studio/wp-content/uploads/2017/12/ppp-brand-guidelines-full-width-1-800x385.png 800w, https://landco.studio/wp-content/uploads/2017/12/ppp-brand-guidelines-full-width-1.png 3200w)