PUNCH Torino wanted to create two distinct subdivisions to help them target specific automotive manufacturing sectors. Known for their design and engineering capabilities, separating these out from their electronic engine management systems and revolutionary hydrogen engine designs was important.
Based on this clear strategic pathway, set out by our friends at Hensley Partners we were tasked with defining each of the two new businesses while sitting within the existing PUNCH design framework. Our solution was to create a lead illustration for each along with supporting colour palettes.
This redefinition has given PUNCH Hydrocells clear visibility and enabled it to push ahead with its ambitions to ensure hydrogen combustion engines can provide a real alternative to the fossil fuel intensive automotive industry.