William Wates Memorial Trust

William Wates Memorial Trust was set up to celebrate William’s life through supporting organisations that help the most disadvantaged young people to fulfil their potential. 2020 and the Covid crises brought huge challenges to the charities supported by the Trust as well as their main fund-raising activities.

We were asked to design their 2020 annual review to reflect these challenges. Borrowing Aristotle’s quote – “We cannot direct the wind, but we can adjust the sails” the report sets out a collection of inspiring case studies from the charities supported by the Trust – stories of tenacity and generosity of the human spirit. We hope William would be proud.