Collaboration is in our DNA, it’s one of our values and what the ‘& Co’ bit of our name stands for. So when our friends at MBLM in New York asked us to help them on a project we jumped at the chance. Working on a new brand identity for a recently merged Anglo-American business, we were able to provide a European flavour to add to the design mix. The design team, lead by Claude Salzberger in the US and located in both London and New York, were able to share ideas and visuals through various applications, inspiring, surprising and challenging one another as we progressed. The results so far have enabled us to co-create a brand identity that we believe will be more successful than either of the two studios could have created independently.
Watch this space.