Branding — Fintech
With their mission to accelerate the shift of capital towards a more sustainable economy, Impact Cubed are obsessed with exposing greenwashing across the global investment community. By collating and creating outcome-based impact data for all listed companies globally – they give investors true insight into their environmental and societal impact.
“We chose L&Co because they genuinely care about sustainability, and also brought world-class brand strategists and designers with international experience and a willingness to work with us as partners. It turned out to be a good choice.” Said Libby Bernick, the CEO.
The final identity is based around Impact Cube’s model, adding the third ‘Impact’ dimension to the traditional investment axis of ‘Risk’ and ‘Return’. The lower case ‘i’ plays on the information symbol and the precise geometric cubes and bold colour palette create clear differentiation from competitors.
“L&Co’s work on the design system, the website and our sales deck has really helped us to clarify our proposition and the way we communicate to potential clients. And they’ve been great to work with, adding impressive skills to our team” said Chris Lee, Head of Marketing at Impact Cubed.