Branding — Medicine
Compare my Care
Compare my Care is an independent online comparison site for self-funding healthcare purchasers. With the NHS under huge pressure many people are turning to private care without insurance. CEO Oliver Bee spotted an opportunity to create an online guide to empower patients to find the best surgeons and hospitals for their specific needs.
The site is designed to appeal to an older audience and uses a bold colour palette to stand out from the plethora of blue medical sites. We employed clean graphics and icons to help walk visitors through the process: Search – Review – Select – Book. The design also works to create the sense of an objective advisor, allowing you to match your needs with sub-specialist consultants and hospitals through accurate information and algorithms.