branding — finance
Dominion
Ten years after we helped relaunch privately owned financial services business Dominion, they invited us back to re-position the firm to appeal to a new global corporate client base. As a small minot now swimming with the private equity backed giants in the corporate world, we re-defined Dominion with their long-term Mittlestand philosophy as the people who are able to go the extra mile for their clients: Dominion. Do more.
We then tailored this message to the two audience groups. Building on the black & white design system we created a decade earlier, we introduced two support colours to help private and corporate clients navigate to the relevant services. We also created a ‘Dominion in 60 seconds’ animation to help re-define the business.
The refreshed branding has helped to re-energise Dominion as they open several new offices around the globe.
![The Expert](https://landco.studio/wp-content/uploads/2020/03/two-halves-v3-800x520.png)
![Dominion T Shirt](https://landco.studio/wp-content/uploads/2020/03/Dominion-–-T-Shirt-2-800x520.png)
![](https://landco.studio/wp-content/uploads/2020/03/Dominion-–-Linkedin-iphone-airplane-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2020/03/Dominion-–-Linkedin-iphone-airplane-1536x739.jpg 1536w, https://landco.studio/wp-content/uploads/2020/03/Dominion-–-Linkedin-iphone-airplane-2048x986.jpg 2048w, https://landco.studio/wp-content/uploads/2020/03/Dominion-–-Linkedin-iphone-airplane-3200x1540.jpg 3200w, https://landco.studio/wp-content/uploads/2020/03/Dominion-–-Linkedin-iphone-airplane-800x385.jpg 800w, https://landco.studio/wp-content/uploads/2020/03/Dominion-–-Linkedin-iphone-airplane-scaled.jpg 2560w)