Bringing AXA Healthcare to life through photography

AXA Healthcare

September 2018

In order to support the recent refresh of the AXA brand identity, we were asked by AXA Healthcare to create a library of images with specific relevance to their range of healthcare products. The challenge was to balance the overall style set by the new AXA style guides with subject matter relevant to healthcare – some areas of which can be quite sensitive in terms of subject matter. We helped define the subject matter, wrote the guidelines and sourced a set of images to form part of the AXA Healthcare library.

AXA Healthcare Guidelines