Viavi are clinical pioneers in the search to extend and optimise life. Their personalised health management approach is built around each client’s unique data, from DNA to lifestyle.

With an ambitious growth strategy and increasingly competitive market we were asked to help re-energise the business and project Viavi’s clinical thought leadership and holistic approach. Bringing in our strategic friends at Hensley Partners, we were able to provide a seamless service from brand positioning through to communications and implementation.