branding — consumer


With nearly a million unique users every month, Icelolly, the holiday price comparison site is going for a bold expansion plan. Working with such an evocative name made it easy and was the basis for our design language which uses bold overlapping colours and masked photography to suggest the broad range of available holidays. Icelolly loved the design so much they asked us to create an advertising campaign to help build greater awareness.

Icelolly tube ad
Icelolly guidelines poster
Icelolly guidelines poster
Icelolly website - Before - After