![](https://landco.studio/wp-content/uploads/2017/10/icelolly-logo_Full-width_x2-1600x770.png 1600w, https://landco.studio/wp-content/uploads/2017/10/icelolly-logo_Full-width_x2-800x385.png 800w, https://landco.studio/wp-content/uploads/2017/10/icelolly-logo_Full-width_x2.png 3200w)
branding — consumer
Icelolly
With nearly a million unique users every month, Icelolly, the holiday price comparison site is going for a bold expansion plan. Working with such an evocative name made it easy and was the basis for our design language which uses bold overlapping colours and masked photography to suggest the broad range of available holidays. Icelolly loved the design so much they asked us to create an advertising campaign to help build greater awareness.
![Icelolly tube ad](https://landco.studio/wp-content/uploads/2015/09/icelolly-tube-ad-full-width-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2015/09/icelolly-tube-ad-full-width-800x385.jpg 800w, https://landco.studio/wp-content/uploads/2015/09/icelolly-tube-ad-full-width.jpg 3200w)
![Icelolly guidelines poster](https://landco.studio/wp-content/uploads/2015/09/icelolly-guidelines-poster-1-800x520.jpg 800w, https://landco.studio/wp-content/uploads/2015/09/icelolly-guidelines-poster-1.jpg 1600w)
![](https://landco.studio/wp-content/uploads/2015/09/Icelolly–Excelator_panel_in_situ1-800x520.gif 800w, https://landco.studio/wp-content/uploads/2015/09/Icelolly–Excelator_panel_in_situ1.gif 940w)
![](https://landco.studio/wp-content/uploads/2015/09/Icelolly–Excelator_panel_in_situ1-800x520.gif 800w, https://landco.studio/wp-content/uploads/2015/09/Icelolly–Excelator_panel_in_situ1.gif 940w)
![Icelolly guidelines poster](https://landco.studio/wp-content/uploads/2015/09/icelolly-guidelines-poster-2-800x520.jpg 800w, https://landco.studio/wp-content/uploads/2015/09/icelolly-guidelines-poster-2.jpg 1600w)
![Icelolly website - Before - After](https://landco.studio/wp-content/uploads/2015/09/icelolly-website-ipad-full-width-1600x770.jpg 1600w, https://landco.studio/wp-content/uploads/2015/09/icelolly-website-ipad-full-width-800x385.jpg 800w, https://landco.studio/wp-content/uploads/2015/09/icelolly-website-ipad-full-width.jpg 3200w)