Tag: print

Extraordinary medicine

London Bridge Hospital

august 2018

London Bridge Hospital is one of the city’s leading private medical centres and an international destination for a range of specialist medical services. They asked us to design their primary piece of printed marketing collateral to sit prominently above their various specialist brochures. The new piece had to appeal to both patients and medical professionals, giving an overall flavour of the hospital as well as a more detailed medical perspective.

We decided on an oversized magazine format to allow space for specialist areas such as cancer care and stem cell transplants, as well as cater for the luxury of single image spreads. Working alongside photographer Mark Mercer, we were privileged enough to be invited to shoot a major heart operation as well as being given access to patients and staff throughout the hospital.

London Bridge Hospital
London Bridge Hospital
London Bridge Hospital

Developing long term brands

    • June 2018

    At L&Co we develop strong, long term relationships with many of our clients. We don’t just create a brand and move on, we continue to guide clients to maintain and evolve their brands. Although guidelines are a vital part of the mix and tether the brand identity, as markets change so brands have to evolve to maintain their edge. We have worked with Riverside Capital for over seven years, during which time we have produced a range of digital and printed collateral. Our latest piece is a low-run brochure containing everything from marketing prose to technical investment speak and accompanying info-graphic, illustrations and photography.