London Bridge Hospital is one of the city’s leading private medical centres and an international destination for a range of specialist medical services. They asked us to design their primary piece of printed marketing collateral to sit prominently above their various specialist brochures. The new piece had to appeal to both patients and medical professionals, giving an overall flavour of the hospital as well as a more detailed medical perspective.
We decided on an oversized magazine format to allow space for specialist areas such as cancer care and stem cell transplants, as well as cater for the luxury of single image spreads. Working alongside photographer Mark Mercer, we were privileged enough to be invited to shoot a major heart operation as well as being given access to patients and staff throughout the hospital.