Author: James Bray

Marketing Communication — Property

The London Portfolio

The London Portfolio from Riverside Capital, introduces a range of properties to potential investors. All developments are designed as post-pandemic workspaces and to the highest environmental specification, incorporating roof terraces and natural air flow as well as flexible hybrid work areas. We created a photo montage as the lead piece of the visual identity and produced a film and brochure – printed in two continents – that sets out the offer to potential investors.

William Wates Memorial Trust was set up to celebrate William’s life through supporting organisations that help the most disadvantaged young people to fulfil their potential. 2020 and the Covid crises brought huge challenges to the charities supported by the Trust as well as their main fund-raising activities.

We were asked to design their 2020 annual review to reflect these challenges. Borrowing Aristotle’s quote – “We cannot direct the wind, but we can adjust the sails” the report sets out a collection of inspiring case studies from the charities supported by the Trust – stories of tenacity and generosity of the human spirit. We hope William would be proud.

This was Creative Conscience’s most ambitious event in its eight-year history. As the main sponsor and co-host L&Co supported this small dedicated team. The event was held at three venues across London over four consecutive days.

Impact and action was the message we wanted to share with everyone who joined us through a wide-ranging agenda of stimulating presentations, panels and exercises to encourage the audience to connect and make pledges.

The first day was held at The Design Museum and focused on mental health with a range of speakers and panel discussions. Day two took us to Havas KX (Kings Cross) where we heard impassioned presentations from Sir Jonathon Porritt (Forum for the Future), Sian Sutherland (A Plastic Planet), a B Corp panel, Extinction Rebellion, and Trylife’s Paul Irwin amongst others.

Founder and the driving force behind Creative Conscience, Chrissy Levett, shared some thoughts and issues to ponder, urging us all to take action “Imagine a world where every single thing we create serves us and our planet” she posed.

The final day and a half were hosted at Ravensbourne University and included a touch of inspiration from an impressive film & photography panel including BBC and Guardian journalists. Anthony Burrill shared some of his recent campaigning bold typographic prints and Pentagram’s Naresh Ramchandani ran a workshop focused on environmental messages.

bcorporation bcorps

Covid 19

At times of crises, information graphics can be used to powerful effect. The four projects we have been involved with all use graphic design to cut-through the noise and re-assure the viewer. ‘Death by numbers’ (above) is a graphic we created, looking back on 2020 and comparing deaths from Covid with other annual causes.

HCA Healthcare (below) run London’s leading private hospitals. For most of lockdown their facilities became part of the NHS with equipment supplied to the Nightingale Hospital London. The challenge they faced coming out of lockdown was to encourage people back into treatment centres – many with more life-threatening conditions than Covid-19. We designed a safety campaign, to re-assure patients that HCA facilities are among the safest in the world that has been rolled out across their London treatment centres.

He!p? (below) is a typographic social media post we designed to illustrate a positive message, a lovely idea that we simply passed on.

Defeated (below) is a project to dispel fear around the world in the wake of the pandemic. Creative Conscience teamed up with Nicole Yershon to launch a brief for creative students asking for ideas on a positive campaign based around Covid-19.

The winning idea was by recent graduate Megan Williams, who studied creative advertising at Leeds University and focuses on the number of recoveries based on live data from Johns Hopkins University. As part of the Creative Conscience team we collaborated with VoodooBroadsign and Orb, the campaign was successfully launched in Ireland and will go out worldwide on available digital advertising screens.

Megan Williams
Megan Williams


Repositioning a boutique financial business to compete against corporate giants

branding — finance


Ten years after we helped relaunch privately owned financial services business Dominion, they invited us back to re-position the firm to appeal to a new global corporate client base. As a small minot now swimming with the private equity backed giants in the corporate world, we re-defined Dominion with their long-term Mittlestand philosophy as the people who are able to go the extra mile for their clients: Dominion. Do more.

We then tailored this message to the two audience groups. Building on the black & white design system we created a decade earlier, we introduced two support colours to help private and corporate clients navigate to the relevant services. We also created a ‘Dominion in 60 seconds’ animation to help re-define the business.

The refreshed branding has helped to re-energise Dominion as they open several new offices around the globe.

The Expert
Dominion T Shirt


G9 Ark

Launched at September’s UN Climate Action Summit, G9 Ark seeks to reverse global warming by restoring 500 million hectares of our planets’ ecosystem.

G9 Ark is working alongside the UN to create a global project to coordinate the efforts of private capital, companies and citizens seeking to protect and preserve our planet as part of the UN Decade of Ecosystem Regeneration.

Funded by Ark Rewards, customers will be incentivised to choose products and brands that care about the environment through earning carbon offset points.

We have worked with the G9 Ark team to create the brand identity for this ambitious project:

We wanted an endorsement that in time will become as familiar as the Fairtrade logo as it proliferates across everything from coffee shops to eco-friendly clothing.
– Stephen Fern, G9 Ark Chairman

The G9 Ark social network is due to launch in January 2020.

Info Sheets
G9 Ark – Business Cards

As a keen supporter of sustainable, environmental and socially valuable causes, and a member of the B Corporation® community, we declare a climate emergency.

We are aligned with Extinction Rebellion’s view that this involves three key elements:

  • Tell the truth: we acknowledge this is an emergency and we will treat it as one.
  • Act now: take radical steps to halt biodiversity loss and reduce greenhouse gas emissions to net-zero by 2030.
  • Work together: we are stronger working with others to create new solutions.

We acknowledge the scientific facts behind this existential crisis and aim to be bold in our ambitions to embrace new practices and business models that offer solutions to the climate breakdown.

We pledge to become a net carbon neutral business by 2025 or sooner. We will work with our partners, clients, friends and wider community to drive wider economic change and create new solutions together to urgently reduce carbon emissions.

Download our full climate emergency declaration

du Brand Guidelines



Working closely with our friends at Hensley Partners, we recently completed the fourth brand identity audit for one of Dubai’s two leading mobile network providers – du. The objective was to assess how effectively the du design system is being implemented.

We analysed almost 2,500 assets from digital applications such as the website and social media posts to physical stores, advertising campaigns and corporate communications. Each piece was assessed against the brand identity guidelines to give a binary value for elements such as the use of the logo, imagery, colour, typography and written content.

We then prepared a report that we discussed with the relevant internal stakeholders and the agencies responsible. Based on this we created our final presentation and report which gave both a percentage value to the assessment as well as a list of observations and recommendations.

The outcome gives du a clear dashboard to enable them to focus their energies on areas of improvement to ensure their brand remains one of their most valuable assets.

du Store
Creative Conscience – Impact Report


Our work with Creative Conscience culminated this year in the design of the impact report, a 40–page document the charity publishes detailing its achievements over the past 12 months.

Working in collaboration with CEO Chrissy Levett with input from some of the Creative Conscience ‘graduates’ we created the document to highlight the past year’s achievements with the help our bold hand-stenciled type and Chrissy’s hand-written commentary. The report also highlights six ‘impact projects’ that Creative Conscience has supported over the year.

The impact report has been printed by our partners at Darwin Press using a variety of old leftover paper stocks, and last year’s poster as a dust-jacket.

AXA Healthcare

September 2018

In order to support the recent refresh of the AXA brand identity, we were asked by AXA PPP Healthcare to create a library of images with specific relevance to their range of healthcare products. The challenge was to balance the overall style set by the new AXA style guides with subject matter relevant to healthcare – some areas of which can be quite sensitive in terms of subject matter. We helped define the subject matter, wrote the guidelines and sourced a set of images to form part of the AXA PPP Healthcare library.

London Bridge Hospital

august 2018

London Bridge Hospital is one of the city’s leading private medical centres and an international destination for a range of specialist medical services. They asked us to design their primary piece of printed marketing collateral to sit prominently above their various specialist brochures. The new piece had to appeal to both patients and medical professionals, giving an overall flavour of the hospital as well as a more detailed medical perspective.

We decided on an oversized magazine format to allow space for specialist areas such as cancer care and stem cell transplants, as well as cater for the luxury of single image spreads. Working alongside photographer Mark Mercer, we were privileged enough to be invited to shoot a major heart operation as well as being given access to patients and staff throughout the hospital.

London Bridge Hospital
London Bridge Hospital
London Bridge Hospital

June 2018

At L&Co we develop strong, long term relationships with many of our clients. We don’t just create a brand and move on, we continue to guide clients to maintain and evolve their brands. Although guidelines are a vital part of the mix and tether the brand identity, as markets change so brands have to evolve to maintain their edge. We have worked with Riverside Capital for over seven years, during which time we have produced a range of digital and printed collateral. Our latest piece is a low-run brochure containing everything from marketing prose to technical investment speak and accompanying info-graphic, illustrations and photography.

PPP Taking Care

Helping AXA PPP reach an older demographic

Branding — Healthcare

PPP Taking Care

AXA PPP asked us to create a brand identity for their newly formed business PPP Taking Care. The new setup sells a range of products and services including alarm pendants aimed at older people to enable them to remain living independently. We wanted to celebrate age by putting black and white portraits at the heart of the new identity, so brought in Karsten Thormaehlen – known for his portraits of centenarians – to photograph our over 75 year old subjects. Take a look behind the scenes of the photoshoot.

The new logo uses hands as a motif to suggest how PPP Taking Care helps those who need a little extra support. The secondary read of a fingerprint implies the easy touch-of-a-button nature of the services.

full-width_PPP TC_IMG_7872
full-width_PPP TC_IMG_7872
PPP Behind the scenes
PPP Behind the scenes
PPP TC_Leaflets
PPP Brand Guidelines

Creative Conscience

Designing to encourage students to use their creative skills for social good

Creative Conscience Awards 2017

L&Co + Creative Conscience

Creative Conscience

We continue to work collaboratively with Creative Conscience, a global movement promoting socially valuable, human centered design and creativity. Through their student awards scheme, events and impact projects, they enable and inspire people to use their creative talents to make a positive impact on the world around them. It’s something we’re really proud to be part of.

Recently, we’ve been working with winning students and graduates from Creative Conscience to create a new campaign for the 2018 awards. Taking inspiration from the tone of voice and techniques used to make protest posters and street art, we moved away from our computers to create custom type, icons and background styles, which were then implemented across their digital platforms.

We support them out of the office too, often attending events, talks and workshops to spread the cause.

Creative Conscience
Creative Conscience
Creative Conscience
Creative Conscience
Creative Conscience workshop
Creative Conscience Awards 2017


Shining a light on accountability within financial organisations

branding — fintech


Five years after we created the name and visual identity for Trailight, the financial compliance software business invited us back to refresh their communications. Since our initial engagement the business has enjoyed impressive success signing up some of the largest financial institutions in the world to help them tackle sweeping new accountability regimes. Continuing the idea of shining a light into dark corners we commissioned Josh Patterson to create a series of engaging illustrations to convey how Trailight software simplifies the growing complexity of compliance.

Trailight logo
Monitoring Performance
Competence Framework

Unsaid Communications

Finding a voice: Creating a framework to help tell stories

Unsaid Communications

Branding — humanitarian

Unsaid Communications

Unsaid Communications work with people to tell their stories through a range of skills from photography, film and layout to sound and words.

Founded by Swedish humanitarian Mats Lignell, Unsaid is driven by the belief that everyone has an equal right to a voice – helping people tell the untold and say the unsaid. L&Co came up with the name, and created a simple design framework to help tell a coherent story around this collection of evocative and engaging imagery.

Unsaid Communications
Unsaid Communications
Unsaid Communications logo lockup
Unsaid Communications
Unsaid Communications

Riverside Capital

Turning a few heads with a new identity for Riverside Capital

branding – property

Riverside Capital

Riverside Capital are obsessed with property, they understand it outside and in, working with UK and international clients to invest in the UK property market. Their passion for high quality and detail enabled us to create a clean simple visual identity, that combines elegant typography with Ben Rice’s specially commissioned photography of people and buildings: contrasting cityscapes with architectural close-ups helps to reflect both their broad knowledge and attention to detail. We started with the website and extended the new designs into the tactile world of printed media, using foil blocking and textured stocks where appropriate. The final touch was to turn people’s heads with a simple logo and strap-line.

Riverside Capital - View magazine
Riverside Capital, View magazine illustration
Riverside Capital, View magazine illustration
Riverside Capital – Skyline
Riverside Capital stationary
Riverside Capital stationary

The Marvellous Meat Company

Our latest venture design project – The Marvellous Meat Co.

The Marvellous Meat Company

branding — food & drink

The Marvellous Meat Company

Every few years we like to take a punt on a great idea, and do what we call venture design. It means we form a true partnership with our client, share the risk and hopefully the reward. Behind The Marvellous Meat Company is a simple idea – an online farm shop selling delicious grass fed Sussex beef, prepared on-site by our own master butcher then dry hung for 28 days and delivered direct to the consumer.

To emphasise the provenance we adopted a British flavour to the name and design, then commissioned photography of the cattle in their native Sussex farmland. We designed everything from the delivery boxes to promotional cards, as well as the online shop itself.

The Marvellous Meat Co - work in progress
Marvellous Meat Co logo
The Marvellous Meat Co
The Marvellous Meat Co
The Marvellous Meat Co boxes
The Marvellous Meat Co - product boxes
The Marvellous Meat Co flyer
The Marvellous Meat Co infographic


Refreshing new look for holiday price comparison site Icelolly

branding — consumer


With nearly a million unique users every month, Icelolly, the holiday price comparison site is going for a bold expansion plan. Working with such an evocative name made it easy and was the basis for our design language which uses bold overlapping colours and masked photography to suggest the broad range of available holidays. Icelolly loved the design so much they asked us to create an advertising campaign to help build greater awareness.

Icelolly tube ad
Icelolly guidelines poster
Icelolly guidelines poster
Icelolly website - Before - After