Author: Fran Marchesi

Shine Fostering

january 2019

Every once in a while a project comes along that puts all our other work in perspective – this small group of inspiring professionals dedicate themselves to recruiting foster carers for displaced children. They work tirelessly to match children and young people who are in desperate need of a family life with careers who can provide a home and support. The name says it all, and the creative output of some of the children and young people provided the backdrop for our simple logo.

Shine Fostering
Shine Fostering
Shine Fostering
Shine Fostering
Shine Fostering

TalTech University

Inventing the future for Tallinn Technological University

branding – education

TalTech University

To celebrate 100 years since it was founded, Tallinn Technological University (Tallinna Tehnikaülikooli) asked us to review and refresh their brand identity to take them into their second century. Despite their distinguished record for innovation including: early computer research, the development of Skype technology, and the code behind E-Estonia – the university has struggled to build a reputation beyond its national borders.

A fresh brand strategy was created by our friends at Hensley Partners, positioned around the idea of leading Estonia and the world into a sustainable digital future. Working alongside the Rector, it was agreed to shorten the name to TalTech, to resonate internationally as well as with the younger generation. We decided to place the bold new name at the centre of our designs, creating a two line logotype that sits over or is filled with imagery.

We enhanced the historic cherry red with a bolder colour palette and created a design framework that balances flexibility with consistency to enable the local agencies and inhouse designers to implement the new identity across a myriad of applications. The new brand identity was launched on 17th September and has drawn much favourable comment from the University’s community and Estonian press.

TalTech University
TalTech University
TalTech University

May 2018

Collaboration is in our DNA, it’s one of our values and what the ‘& Co’ bit of our name stands for. So when our friends at MBLM in New York asked us to help them on a project we jumped at the chance. Working on a new brand identity for a recently merged Anglo-American business, we were able to provide a European flavour to add to the design mix. The design team, lead by Claude Salzberger in the US and located in both London and New York, were able to share ideas and visuals through various applications, inspiring, surprising and challenging one another as we progressed. The results so far have enabled us to co-create a brand identity that we believe will be more successful than either of the two studios could have created independently.
Watch this space.

Placer

Bringing democracy to student work placements

branding — tech

Placer

The idea behind Placer is to democratise work experience to ensure a more diverse range of students have access to these vital opportunities. Using the latest matchmaking technology, through employer dashboards and student screens, Placer connects employers offering quality opportunities with students. As Tinder does for dating – the Placer mobile app allows students to swipe left or right in search of their perfect work experience match. With input from a small group of potential candidates we created the name and then developed the brand identity based on a location pin placed into relevant imagery. We worked alongside the technology team to create a coherent messages and style across the range of digital applications, designing the explainer animation and creating social media content along the way.

Placer promo posters
Placer app
Placer app
Placer app
Placer app
Placer brand guidelines
Placer - app icon
Placer branding header
Made in Hackney - A Fastive Feast

November 2017

Made In Hackney is an award winning community kitchen and cookery school. Since launching in 2012 they have helped over 6,000 Londoners gain vital food skills, and they are continuing to grow. In November they launched their latest crowd funding campaign, with the aim of raising £45,000 to help build a new kitchen and cookery school. In turn, this could help 10,000 more people gain skills to lead healthier happier lives.

We’re proud to have supported Made In Hackney’s crowd funding campaign through our partnership with Creative Conscience, by designing a wonderful reward for their backers – an interactive, festive recipe book written by plant-based chef Anton Petrov. Well done to our intern Medeea Lascar for helping to bring the interactive, festive recipe book to life.

The Made In Hackney crowdfunding campaign was highly successful, blowing their £45,000 target out of the water and raising a total of £76,693.

Made in Hackney - A Festive Feast
Made in Hackney - A Festive Feast
Made in Hackney - A Festive Feast
Made in Hackney - A Festive Feast
Made in Hackney - A Festive Feast