We launched our updated logo for Creative Conscience at the annual awards a few weeks back. In order to combat small scale digital media we decided to integrate the globe symbol within the typography and added our stencilled activist lettering along with a splash of extra colour. Graphical fluff perhaps, but with a very real purpose – to help inspire designers and creative thinkers to use their talents to create positive environmental & social impact.
Branding — Property
We worked with long standing client Riverside Capital to create a brand for their new managed office platform. &Then creates beautiful workspaces and tailored offices built around the highest spec. sustainability, connectivity, design and service.
We created the new design in neutral greys to enable it to sit alongside the individual location brands. We designed and built the website, art directed all the photography and wrote the lead copy which we then implemented across the whole range of applications.
As a certified B Corporation we now publish an impact report every year. This reviews our progress against a set of impact goals around: governance, workers, community, environment and customers. It also sets out our ambitions for this year and how we plan to continue to create positive impact.
While we were delighted to have improved our B Lab score since we first certified as a B Corp almost four years ago, we still believe there is more we can be doing both in the way we run L&Co and for the clients we work with.
PUNCH Torino wanted to create two distinct subdivisions to help them target specific automotive manufacturing sectors. Known for their design and engineering capabilities, separating these out from their electronic engine management systems and revolutionary hydrogen engine designs was important.
Based on this clear strategic pathway, set out by our friends at Hensley Partners we were tasked with defining each of the two new businesses while sitting within the existing PUNCH design framework. Our solution was to create a lead illustration for each along with supporting colour palettes.
This redefinition has given PUNCH Hydrocells clear visibility and enabled it to push ahead with its ambitions to ensure hydrogen combustion engines can provide a real alternative to the fossil fuel intensive automotive industry.
Branding — Fintech
With their mission to accelerate the shift of capital towards a more sustainable economy, Impact Cubed are obsessed with exposing greenwashing across the global investment community. By collating and creating outcome-based impact data for all listed companies globally – they give investors true insight into their environmental and societal impact.
“We chose L&Co because they genuinely care about sustainability, and also brought world-class brand strategists and designers with international experience and a willingness to work with us as partners. It turned out to be a good choice.” Said Libby Bernick, the CEO.
The final identity is based around Impact Cube’s model, adding the third ‘Impact’ dimension to the traditional investment axis of ‘Risk’ and ‘Return’. The lower case ‘i’ plays on the information symbol and the precise geometric cubes and bold colour palette create clear differentiation from competitors.
“L&Co’s work on the design system, the website and our sales deck has really helped us to clarify our proposition and the way we communicate to potential clients. And they’ve been great to work with, adding impressive skills to our team” said Chris Lee, Head of Marketing at Impact Cubed.
Branding — Medicine
Compare my Care
Compare my Care is an independent online comparison site for self-funding healthcare purchasers. With the NHS under huge pressure many people are turning to private care without insurance. CEO Oliver Bee spotted an opportunity to create an online guide to empower patients to find the best surgeons and hospitals for their specific needs.
The site is designed to appeal to an older audience and uses a bold colour palette to stand out from the plethora of blue medical sites. We employed clean graphics and icons to help walk visitors through the process: Search – Review – Select – Book. The design also works to create the sense of an objective advisor, allowing you to match your needs with sub-specialist consultants and hospitals through accurate information and algorithms.
We recently celebrated the 10th anniversary of Creative Conscience, at a charity fundraiser and auction at Spiritland Kings Cross.
Founded by Chrissy Levett with support from Barlow and the L&Co team and an amazing network of helpers and volunteers, Creative Conscience has been the catalyst for more than 6,000 creatives from 96 countries to deliver 5,000 high impact projects that improve the health of the environment and society. In addition to our annual awards we have run events, workshops, talks and courses and influenced the wider creative community to take on some of society and the planet’s greatest challenges.
To cap the evening we had entertainment from Danielle from Crazy P, DJ statesman Seb Fontaine and rising stars Javi Rodriguez and D’Oli Disco (yes, his real name). Guests left with a pledge to make at least one change that would positively impact our world and a goody bag of ethical, low impact (of course) goodies.
We have just completed the #36daysoftype challenge to create an alphabet (and numerals) in 36 days, designing and posting a new character on 36 consecutive days. Starting with sketches and creating several alternatives for each letterform to enable us to avoid too many repetitions when we start to create words and sentences. It has been a reminder of the craft that lies at the heart of our studio, as well as an opportunity to create some contrasting personalities. Now to have some fun with our new friends…
branding — finance
As Covid-19 swept the globe and many businesses retreated into the shadows, Kestrel Partners decided to step up. Fulfilling the role traditionally occupied by the ‘old banks’, Kestrel’s expertise in business critical software enabled them to invest in and support this vital stream of the economy.
Nine years since we first worked together, Kestrel asked us back to refresh their visual identity as they shifted focus and grew. Retaining the same simple idea of rotating the Kestrel ‘K’ to form the bird icon we then introduced an illustrative technology landscape to suggest Kestrel’s ability to spot potential opportunities. The warm muted colours and serif typography lend a sense of Kestrel’s considered and forensic approach.
We brought the new identity to life across a range of applications including the website, social media posts, presentations, stationery, signage and even their own cycling strip. The business continues to flourish.